“Under the hood, nearly all of today’s search engines are either built by, or rely on, results from Big Tech companies. The tech will underpin the forthcoming Brave Search engine - meaning it will soon be pitching its millions of users on an entirely ‘big tech’-free search and browsing experience. Today it’s announced the acquisition of an open source search engine developed by the team behind the ( now defunct) Cliqz anti-tracking search-browser combo.
Brave Rewarded Ads will definitely be possible once we’re ready to take on the challenge of privacy-safe search ads.Brave, the privacy-focused browser co-founded by ex-Mozilla CEO Brendan Eich, is getting ready to launch an own-brand search engine for desktop and mobile.
“Some want an ad-free premium search experience, others want a free, ad-supported model. “We are currently thinking about various search experiences that we can offer our users,” said Brave representatives. The unproven business model has the potential to be integrated into the search engine. +++ France: Google pays €220m fine over online advertising practices +++ The Brave browser will reward users with Basic Attention Tokens (BAT), if they allow ads to be displayed. In order to be able to start this, the company reportedly acquired the remains of browser and search engine provider Cliqz from previous owner Hubert Burda Media. This is still a project in the making, and, for now, it will rely on Bing and Google for search results.īrave is based on the interaction between its privacy browser and the new search engine. Unlike DuckDUckGo, which has risen with the help of Apple and is based on Microsoft Bing’s search results, Brave will provide its own index. All in all, they want to position themselves as anti-Google. The main promise of the company is to provide “fully private, anonymous search,” which would increase the transparency of the way search results are generated. Anti-GoogleĪt this moment Brave is in its beta stage of development and offers all the basic functions you would expect from a search engine. The company was created with the intent to uproot Google’s advertising-financed model.
The newest kid on the block is Brave, set up by Mozilla’s co-founder Brendan Eich, specializing in data protection and crypto.
Even though Google is still dominating the world of search engines, putting even Microsoft to shame, smaller companies are putting out their own solutions.
0 kommentar(er)
